Rental car company Hertz has ordered 100,000 Teslas as part of an ambitious plan to electrify its fleet. A first tranche of Tesla’s Model 3 sedans will be available to rent from Hertz in major US and European markets from early November, said the company in a press statement. The announcement comes just months after Hertz escaped bankruptcy.

After the purchase was announced, Tesla’s stock price reached as high as $998.74, increasing its market cap to over $1 trillion before the price dropped again. As CNBC notes, that put it in the rare company of other trillion-dollar market cap companies like Apple, Amazon, and Microsoft.

In a press statement, Hertz’s interim CEO Mark Fields said: “Electric vehicles are now mainstream, and we’ve only just begun to see rising global demand and interest. The new Hertz is going to lead the way as a mobility company, starting with the largest EV rental fleet in North America and a commitment to grow our EV fleet and provide the best rental and recharging experience for leisure and business customers around the world.”

To publicize the move, Hertz has launched a new ad campaign featuring Tom Brady.