Chaotic scenes as shoppers rush to get hands on Prime energy drink
Guardian, 30 Dec 2022
Customers queued outside Aldi stores, jostled and ran to get their hands on YouTuber-promoted Prime Hydration energy drink.
Shoppers snaped up bottles of the £1.99 beverage, which became an internet sensation after it was launched by social media influencers KSI and Logan Paul.
Videos shared on social media showed shoppers waiting outside stores in the dark and others crowding around the bottles inside Aldi stores across the country.
Customers queue at Aldi at dawn for YouTubers’ Prime Hydration drink
Shoppers snaped up bottles of the £1.99 beverage, which became an internet sensation after it was launched by social media influencers KSI and Logan Paul.
Videos shared on social media showed shoppers waiting outside stores in the dark and others crowding around the bottles inside Aldi stores across the country.
Customers queue at Aldi at dawn for YouTubers’ Prime Hydration drink
