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Indian make-up influencer Debasree Banerjee has attracted fans across the world with a simple mantra: “brown is beautiful”. Banerjee’s audience includes women who share her South Asian features and deeper complexion, a look which has historically been ignored by the global cosmetics industry. But India’s beauty and personal care market has now exploded into a multibillion-dollar industry, with make-up inclusivity slowly on the rise.

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