In the dead of night on a bridge in southern China, around two dozen livestreamers sat crooning and chatting into microphones, their identical ring lights spaced a few metres apart in glowing rows. The surreal scene appears most nights, with streamers choosing the spot in the city of Guilin with the hopes of catching the attention of online "passers-by" scrolling through livestreams late at night on Douyin, China's version of TikTok.

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