In China, all eyes are on the ongoing Winter Olympics. Although the Games have come under scrutiny for a number of reasons beyond sport, they are also the culmination of an impressive campaign to convert more than 300 million people into winter sport aficionados. Our correspondents report. We also speak to Susan Brownell, a professor of anthropology at the University of Missouri–Saint Louis.
🔔 Subscribe to France 24 now: https://f24.my/YTen
🔴 LIVE - Watch FRANCE 24 English 24/7 here: https://f24.my/YTliveEN

🌍 Read the latest International News and Top Stories: https://www.france24.com/en/

Like us on Facebook: https://f24.my/FBen
Follow us on Twitter: https://f24.my/TWen
Discover the news in pictures on Instagram: https://f24.my/IGen