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Netflix’s latest South Korean hyper-violent thriller Squid Game has become a global hit. The plot revolves around a bloody survival game where people must compete in a series of childhood games to win a jackpot. If they lose, they die.

The show’s popularity is sparking a trend for retailers. The owner of Brown Butter Cafe in Singapore has turned his space into a Squid Game-themed eatery. Customers can challenge themselves with a childhood game featured in the series. A mall in the Philippines has installed a 3m (10ft) replica of a doll from the series, attracting fans vying for selfies.

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